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What is the difference between advertising and marketing?
Marketing is the larger process of successfully selling products or services to the consumer from start to finish. Marketing may begin as early as the research and development stage and involves market research, product development, pricing, sales strategies, distribution, advertising and public relations.
What are the best practices in Advertising and Marketing?
The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and audio. If you're thinking about joining the thousands of businesses who already advertise on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketi
What are the different types of industrial marketing?
Traditional forms of industrial marketing include advertising in trade journals and magazines, renting booths at trade shows, using manufacturer?s representatives to sell products. The market for these traditional advertising mediums have been steadily dwindling as more industrial goods and services buyers go to the internet to find what they are l